If you want to increase your sales, customer conversions and reputation, then you certainly need to take a look at explainer videos. Explainer videos have experienced explosive growth over the past few years, and it is all because of their affordability and effectiveness. So what can an explainer video do?
Increased Conversion Rates
Studies show that over 85% of people are more likely to purchase a product if it is accompanied by an explainer video. Many customers also find it hard to understand the exact features that a product has to offer when it is written in text alone, so explainer videos can also help your customers interpret your products easier, taking out the guess work as well as providing them with a solid understanding that will eventually convert to a sale.
Pitching Your Product
Explainer videos can also help you to pitch your product. You can use images and video to engage your customers, which is much more effective when compared to standard block text. This is especially the case if your product is complex or technical, because it allows you to take a different dynamic when converting the sale with your customer. Explainer videos aren’t just for products however; they can also be used to explain your services. You can add flashy animations, pictures, colourful fonts and more. This is sure to grab your customers attention, and you will also find that customers are much more likely to watch video if they want some quick information.
Another reason why explainer videos help to increase sales is because they help to add some personality to your website, product or service. If you own a business, you’ll understand the importance of standing out, and advertising is no different. Put a face to your name and show your customers that you really are different from your competition.